Using the Turtlehut Branding Guide

When designing assets for Turtlehut, adhere closely to the Turtlehut Brand Style Guide. You can access the guide here.

In addition to the guidelines in the document, please note the following:

• When applying the ‘shell pattern’ overlay, reduce its opacity significantly: ~5-10% over orange/black and ~20-30% over beige or light blue. The overlay should appear faded.
• Our newer branding features Extrabold Open Sans as the primary font for headers.
• Opt for angles and polygon shapes, reminiscent of a 60s aesthetic, rather than using round circles.

Last Updated: 9/18/25