Remarketing & Display Advertisement Design

Google Remarketing & Awareness Ads

Initial Steps

1. Locate the template Illustrator file in the Drive: [Client] > Working Files > Ads >[client]_remarketing.ai.

2. Download and open the Illustrator file.

Remarketing Ads Requirements

• Visual Style: Match the visual style of the website design
• Brand Elements: Include logo, brand colors, and fonts
• Messaging: Align with website Call to Action
• CTA Button: Add a ‘Contact Us’ button

Awareness/Display Ads Requirements

• Visual Style: Maintain consistency with website design
• Brand Elements: Include logo, brand colors, and fonts
• Messaging: Focus on the specific goal of the advertisement

Final Steps

1. After completing the ads, navigate to File > Export for Screens.
2. Export all artboards as JPG (quality: 80) to a new remarketing folder.
3. Upload the JPGs to [Client] > Output Files > Ads > [Folder Name].
4. Upload the Illustrator file to [Client] > Working Files > Ads.
5. Copy the shared link from the output files folder.
6. Send the link to the ads manager and add it to the ticket comments.

Last Updated: 9/18/25